The B.S. Marketing at Franklin University is your pathway to mastering the dynamic world of marketing strategy, digital advertising, and consumer behavior. This undergraduate degree equips you with essential skills in marketing research, strategy development, and promotional tactics, preparing you to excel in a field critical to business success. If you are driven to understand how to connect products and services with audiences, and eager to leverage data for impactful campaigns, this program provides the foundational knowledge and practical application you need. You will explore the core principles that drive successful marketing initiatives in today's competitive landscape.
This online, full-time program is designed to be completed over four years, offering a flexible yet structured learning experience. You will engage with core marketing concepts through courses like Digital Marketing, Consumer Behavior, and Marketing Research, complemented by foundational business studies. Throughout your degree, you will develop practical skills through project-based assignments and have the opportunity to gain real-world experience via a Marketing Internship elective. Upon graduation, you will be well-prepared to pursue diverse career opportunities in areas such as digital marketing, brand management, advertising, and market analysis.