The BS Marketing at Long Island University, Post is designed for ambitious students seeking to master the strategic decision-making essential for business success in today's global economy. You will explore the dynamic landscape of product design, distribution, pricing, advertising, sales, and customer service, with a special focus on digital marketing, branding, and international business. This undergraduate degree provides a robust foundation in marketing principles and practices, preparing you to navigate and influence an ever-changing marketplace. Our distinguished faculty and state-of-the-art facilities at the College of Management will support your academic journey.
This full-time, on-campus Bachelor of Science degree is studied over four years, integrating core business courses with specialized marketing subjects like Integrated Marketing Communications and Digital Marketing Analytics. You will have the opportunity to choose concentrations in Digital Marketing or Branding and Licensing, culminating in a capstone project. Through internships with corporations in New York City and on Long Island, you will gain practical experience and build a professional network. You will graduate with the advanced concepts and practical skills in marketing and business administration that are highly valued by employers.