The BSc Business and Management (Data Analytics and Digital Business) at the University of Reading equips you with the essential skills to navigate and lead in today's data-driven business landscape. This undergraduate degree is designed for aspiring professionals who want to understand how technology and big data can be leveraged for strategic advantage. You will explore core business disciplines alongside specialised knowledge in data analytics and digital transformation, preparing you to address complex challenges and drive innovation in any organisation. This programme offers a robust foundation for a career at the intersection of business and technology.
You will study this full-time, on-campus degree over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Through modules like Business Applications Development and Information Systems and Digital Business, you will develop expertise in managing and analysing data, and in designing IT solutions for business needs. The syllabus includes opportunities to apply your learning to real-world scenarios, fostering critical thinking and problem-solving abilities. Upon graduation, you will be well-prepared for roles in business analysis, digital marketing, data science, and management consultancy.