The BSc Business and Management (Data Analytics and Digital Business) with Placement Year at the University of Reading is designed for aspiring professionals eager to navigate the intersection of technology, data, and modern business strategy. You will delve into the critical concepts of digital business, learning how to leverage data analytics and information systems to drive organisational success. This undergraduate degree equips you with the analytical acumen and strategic foresight required to address complex business challenges in today's digitally transformed economy, preparing you for impactful roles in a rapidly evolving global marketplace.
This full-time, four-year programme is delivered on campus, offering a comprehensive blend of theoretical knowledge and practical application. You will explore key areas such as business strategy, data analytics, and management information systems, complemented by a dedicated work placement year in your third year. This invaluable experience allows you to apply your learning in a professional setting, developing essential employability skills. You will graduate with a robust understanding of data-driven decision-making and digital business transformation, ready to pursue diverse career paths in management, data analysis, and technology consulting.