The BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at the University of Reading is designed for ambitious students eager to navigate the complexities of modern commerce, focusing on the critical intersection of data analytics and digital business strategy. You will explore foundational business concepts while developing expertise in data analysis, information systems, and digital transformation, preparing you to address the evolving challenges and opportunities within global markets. This undergraduate degree offers a comprehensive understanding of how data-driven insights and digital technologies shape business success, making it ideal for those seeking a forward-thinking career in management.
This full-time, four-year programme is delivered on campus, providing an immersive learning experience that combines theoretical knowledge with practical application. You will engage with modules covering business strategy, data analytics, information systems, and project management, often working on real-world business case studies. A distinctive feature of this course is the integrated Study Year Abroad in your third year, where you will broaden your academic perspective and cultural understanding at an international partner university. You will graduate with a robust skillset in data analysis and digital business, ready to pursue diverse career paths in management, technology consulting, or data-driven roles.