The BSc Business and Management (Entrepreneurship and Innovation) at the University of Reading is designed for ambitious individuals eager to shape the future of business. You will explore the dynamic interplay between management principles and the creation of new ventures, equipping you to identify opportunities, develop innovative solutions, and drive economic growth. This undergraduate degree is ideal if you possess a creative mindset, a drive to build something new, and a desire to understand the core concepts of business strategy, marketing, and data analytics. You will gain a comprehensive understanding of how to launch and scale businesses in today's competitive global market.
You will study this full-time, on-campus programme over three years, immersing yourself in a curriculum that balances theoretical knowledge with practical application. Each year builds upon the last, introducing you to foundational business concepts in Year 1, developing strategic and entrepreneurial skills in Year 2 through modules like Practice of Entrepreneurship and Sales and Business Development, and culminating in Year 3 with specialist modules such as Financing for Entrepreneurship and the optional Entrepreneurial Project. You will graduate with the confidence and expertise to pursue careers in business start-ups, innovation management, or general management roles across various industries.