The BSc Business and Management (Entrepreneurship and Innovation) with Placement Year at the University of Reading is designed for aspiring leaders and innovators ready to shape the future of business. You will explore the dynamic interplay between management principles and entrepreneurial drive, tackling real-world challenges in innovation, strategy, and business development. This undergraduate degree provides a robust foundation in core business disciplines like accounting, data analytics, and organisational behaviour, equipping you with the analytical skills and forward-thinking mindset essential for success in today's global marketplace.
Studied full-time on campus over four years, this programme immerses you in a practical learning environment, combining lectures, seminars, and workshops with a significant work placement year. You will develop key entrepreneurial skills, from lean start-up methodologies and business model creation to sales and business development, culminating in a substantial entrepreneurial project. Your placement year offers invaluable industry experience, enhancing your employability and allowing you to apply your knowledge. You will graduate with a comprehensive understanding of business management and a proven ability to innovate and lead, prepared for diverse career paths in entrepreneurship and management.