The BSc Business and Management (Marketing) at the University of Reading is designed for ambitious students eager to understand and shape the dynamics of modern markets. You will explore core business principles alongside specialised marketing theories, equipping you to navigate complex business environments and drive strategic growth. This undergraduate degree provides a robust academic foundation, blending theoretical knowledge with practical application, preparing you for a dynamic career in marketing and beyond. You will delve into subjects like marketing essentials, consumer behaviour, and branding, all within a supportive and intellectually stimulating environment. This full-time, on-campus programme is studied over four years, including a dedicated work placement year designed to offer invaluable industry experience.
Throughout your studies, you will engage with a variety of learning methods, from lectures and seminars to practical workshops, developing essential skills in data analytics, strategic operations, and organisational behaviour. You will work alongside faculty with expertise in areas such as digital marketing and international business, gaining insights into current industry practices. You will graduate with a comprehensive understanding of business strategy and marketing, ready to pursue roles in brand management, digital marketing, market research, and various other business development capacities. This degree is studied full-time on campus over four years.