The BSc Business and Management (Marketing) at the University of Reading is designed for students eager to understand and shape consumer behaviour within a dynamic marketplace, offering Chartered Institute of Marketing accreditation. You will explore the critical role of marketing within broader business strategy, delving into foundational concepts such as marketing communications, digital marketing, and branding theory. This undergraduate degree provides a robust understanding of how businesses connect with their audiences, develop compelling brand narratives, and leverage data analytics to inform strategic decisions, preparing you for a career where creativity meets commercial acumen.
Studied full-time on campus over three years, your learning experience will be a blend of engaging lectures, interactive seminars, and practical workshops. You will actively engage with core business disciplines, including organisational behaviour, accounting, and data analytics, while specialising in marketing essentials, consumer behaviour, and branding theory and practice. Throughout your studies, you will develop essential professional skills, apply theoretical knowledge to real-world business challenges, and graduate with a comprehensive understanding of marketing principles and strategic management, ready to pursue diverse career paths in marketing and beyond.