Embark on the BSc Business and Management (Marketing) with Placement Year at the University of Reading, a comprehensive undergraduate degree designed for aspiring professionals keen to understand and influence modern markets. You will explore the dynamic intersection of business strategy and marketing, learning how to develop compelling brands, understand consumer behaviour, and implement effective marketing campaigns. This programme equips you with a robust foundation in core business disciplines, including economics, organisational behaviour, and data analytics, preparing you to tackle complex business challenges and identify emerging opportunities in the global marketplace.
This full-time, four-year on-campus programme integrates theoretical knowledge with practical application, featuring modules such as Marketing Essentials, Branding Theory and Practice, and Consumer Behaviour. Your third year is dedicated to an invaluable work placement, allowing you to apply your developing skills in a professional setting and build industry connections. You will graduate with a deep understanding of marketing principles, enhanced employability, and the confidence to pursue diverse career paths in marketing management, brand strategy, digital marketing, and beyond.