The BSc Business and Management (Marketing) with Study Year Abroad at the University of Reading is designed for ambitious students eager to understand and shape the dynamics of modern marketing within a broader business context. You will explore core business principles alongside specialised marketing theories, including digital marketing, branding, and consumer behaviour, preparing you for a career in a field that continuously evolves with technological advancements and shifting consumer trends. This undergraduate degree offers a comprehensive foundation, equipping you with the analytical and strategic skills necessary to navigate and succeed in the global marketplace.
You will study this programme full-time on campus over four years, including an integrated year abroad to enhance your global perspective and cultural understanding. Your learning journey will involve a blend of lectures, seminars, and practical workshops, fostering critical thinking and problem-solving abilities. You will develop expertise in areas such as marketing communications, data analytics, and organisational behaviour, culminating in a deep understanding of how to build and manage successful brands. Graduates are well-prepared for diverse marketing roles in various industries, equipped with both academic knowledge and practical experience gained through this enriching academic and international experience.