The BSc Commerce and Marketing at Budapest Metropolitan University is designed for students eager to understand and shape the dynamic world of business and consumer engagement. You will explore the fundamental principles of commerce, economics, and marketing, learning how brands are built and how businesses connect with their audiences. This undergraduate degree provides a comprehensive grounding in management, organization, and international economics, preparing you for a wide array of career paths. It is ideal for those with strong communication skills and a keen interest in market dynamics and brand strategy.
This full-time, on-campus program is structured over seven semesters, blending theoretical knowledge with practical application. You will delve into areas like Integrated Marketing Communications, Market Research, and Digital Marketing Solutions, with opportunities to specialize in Advertising and PR or Global Marketing during your later semesters. The final semester is dedicated to your degree thesis and an internship, allowing you to apply your learning in a professional setting. You will graduate with a Bachelor's Degree, equipped for roles in marketing, advertising, public relations, and beyond.