The BSc Consumer Behaviour and Marketing with Placement Year at the University of Reading is your gateway to understanding the intricate world of consumer decision-making and its critical role in shaping effective marketing strategies and public policy. This undergraduate degree delves into consumer psychology, global sustainability, and the economic environment, equipping you with a unique interdisciplinary perspective. You will explore traditional psychological theories, examine ecological challenges, and grasp fundamental economic concepts, preparing you for a dynamic career in marketing, business, or policy analysis.
This full-time, on-campus programme spans four years, including a dedicated professional placement year designed to immerse you in real-world marketing challenges. Throughout your studies, you will develop essential research and professional skills, analyse consumer attitudes and behaviour, and master digital marketing techniques. In your final year, you will undertake a significant independent research project or an applied marketing project, applying your knowledge to address contemporary issues. You will graduate with a comprehensive understanding of consumer dynamics and strategic marketing, ready to pursue diverse career paths.