The BSc Digital Business & Data Science at the University of Europe for Applied Sciences is your gateway to understanding and shaping the digital revolution. In an era defined by rapid technological advancement and globalisation, this undergraduate degree equips you with the essential skills to navigate and lead within innovative digital ecosystems. You will explore the transformative power of technology on business, society, and government, developing a critical perspective on digital transformation, data science, and IT platforms management. This programme is ideal for ambitious students eager to drive change and optimise digital strategies.
This full-time, on-campus Bachelors Degree is studied over three years, blending theoretical knowledge with practical application. You will delve into core areas such as programming, Big Data & Analytics, marketing, and quantitative methods, alongside essential business functions like financial accounting and human resources. Through applied research projects and a focus on employability skills including Agile methods and soft skills, you will develop a robust professional profile. Graduates are prepared for diverse career paths in digital marketing, data analysis, business development, and IT consultancy, equipped to thrive in the modern digital economy.