The BSc Food Business and Marketing at the University of Reading equips you to navigate and lead within the dynamic global food industry. You will explore the complex interplay of economic forces, consumer psychology, and business strategy that shapes everything from agricultural production to retail. This undergraduate degree is ideal for aspiring professionals keen to understand emerging trends, address challenges in global sustainability, and influence how food is produced, marketed, and consumed. You will gain a foundational understanding of management and marketing principles applied directly to the food sector.
This full-time, on-campus degree is studied over three years, offering a comprehensive curriculum that balances theoretical knowledge with practical application. You will delve into research methods and data analysis, explore entrepreneurship, and critically examine food policy and supply chain management. In your final year, you will undertake an independent research project or an applied marketing project, allowing you to tackle real-world business problems. You will graduate with a strong understanding of the food chain, from farm to fork, and be prepared for diverse career paths in marketing, business development, and management within the food industry.