The BSc Food Business and Marketing with Foundation Year at the University of Reading is your gateway to understanding and shaping the global food industry. This undergraduate degree is designed for ambitious individuals eager to explore the intricate journey of food from farm to fork, addressing critical challenges in sustainability, consumer behaviour, and business strategy. You will delve into key areas such as microeconomics and macroeconomics, the fundamentals of management and marketing, and the complex realities of global sustainability. If you are passionate about the food sector and possess a drive to innovate within its dynamic landscape, this programme offers the essential knowledge base and practical skills you need to succeed.
This full-time, on-campus programme is structured over four years, beginning with a comprehensive foundation year covering mathematics, business management, economics, and academic skills. You will then progress through three years of specialised study, engaging with modules on research methods and data analysis, applied marketing and management, food choice, and marketing strategy. Throughout your degree, you will have opportunities for practical application, including an independent research project in your final year, allowing you to tackle real-world marketing problems. You will graduate equipped with a robust understanding of food policy and supply chain management, ready for diverse professional roles across the food business sector.