The BSc Food Business and Marketing with International Foundation Year at the University of Reading is your pathway to a dynamic career in the global food industry. This undergraduate degree is ideal if you are passionate about food and business but need to strengthen your academic foundations. You will explore essential concepts like consumer psychology, global sustainability, and the economic environment, gaining industry-ready skills and CIM accreditation. This programme is designed for ambitious students ready to understand and shape the future of food markets.
You will study this full-time, on-campus programme over four years, including an integrated foundation year to build your confidence and skills. Throughout your degree, you will delve into applied marketing, digital marketing, and research methods, culminating in an independent research project. You will work alongside experienced academics and gain practical insights into the food business sector. Upon graduation, you will be well-prepared for diverse roles in food marketing, brand management, and business development.