The BSc Food Business and Marketing with International Foundation Year at the University of Reading is your pathway to a dynamic career within the global food industry. This undergraduate degree is ideal if you are seeking to build a strong foundation in applied marketing, digital marketing, and management, with a specific focus on agricultural and food systems. You will develop essential skills in research methods and data analysis, alongside entrepreneurial practices, preparing you to address contemporary challenges and opportunities within this vital sector. This programme is designed to equip you with the academic and professional competencies necessary for success in international business.
Studied full-time on campus over four years, including an integrated foundation year, this course provides a comprehensive learning experience. You will explore core areas such as applied marketing and management, digital marketing, and research methods in your initial year, building towards advanced marketing strategy and contemporary issues in consumer behaviour in subsequent years. You will work alongside experienced academics and gain industry-relevant knowledge, preparing you for roles in agribusiness, food marketing, or sustainable development. You will graduate with the skills and understanding to thrive in the competitive global food business landscape.