Embark on your academic journey with the BSc (Hons) Business Management and Marketing with integrated foundation year at Universal Higher Education, a comprehensive undergraduate degree designed to equip you for success in the dynamic world of commerce. This programme is ideal for aspiring professionals seeking to understand the intricate interplay of marketing strategies, operational efficiency, and financial acumen within diverse global markets. You will explore core business principles, delve into consumer behaviour, and gain critical insights into how organisations navigate competitive landscapes and foster responsible growth. This qualification provides a robust foundation for a career in business and marketing.
This full-time, on-campus degree is structured over four years, including a foundational first year to build your academic and professional skills. Throughout your studies, you will engage with key areas such as Introduction to Accounting and Finance, Marketing and Consumer Insights, Digital Marketing, and Strategic Management. The curriculum emphasizes practical application, with opportunities like the Year 3 Careers Project Skills (Consultancy Track – Roehampton Live Project) allowing you to work on real-world business challenges. You will graduate with a strong understanding of enterprise project management and international marketing, prepared for diverse roles in business and marketing sectors.