The BSc (Hons) Business Management and Media at Lancaster University Leipzig is designed for ambitious students eager to understand the complex interplay between commerce and contemporary communication. You will explore how organisations operate, make decisions, and drive innovation, while critically examining the pervasive influence of media platforms, industries, and cultural forms. This undergraduate degree is ideal if you seek to analyse contemporary organisations and their processes within a world saturated by media, preparing you for dynamic roles where business acumen meets media literacy.
This full-time, on-campus programme is studied over three years, immersing you in key areas such as management theory, business analytics, marketing, and the cultural significance of media. You will engage with live case studies and authentic business issues, developing practical skills in areas like social media strategy and digital cultures. Throughout your studies, you will work alongside experienced academics, culminating in a final year project that allows you to apply your integrated knowledge, preparing you for diverse career paths in management, marketing, and the media industries.