The BSc (Hons) Business Management with Marketing from Southampton Solent University equips you to navigate the dynamic world of modern business and marketing. You will explore contemporary management theory, delve into data analysis tools and applications, and master marketing, sales, and negotiation skills. This undergraduate degree is designed for individuals eager to understand how businesses operate, innovate, and connect with customers in an increasingly digital landscape. You will build a strong foundation in core business principles while developing a specialised understanding of marketing strategies, preparing you for impactful roles in diverse industries.
Studied full-time on campus over three years, you will engage with practical, problem-based learning across modules like Integrated Marketing Communications and Customer Experience. You will develop essential project management and operations management skills, alongside an understanding of values-driven leadership and social enterprise. The course culminates in a Final Major Project, allowing you to apply your research and analytical skills to a chosen business topic. You will graduate with the confidence and expertise to pursue careers in marketing management, brand strategy, digital marketing, and broader business leadership roles.