The BSc (Hons) Business Management with Marketing (with foundation and industry years) at Southampton Solent University equips you to thrive in the dynamic fields of business strategy and creative marketing. You will explore core principles of finance, law, and contemporary management theory, alongside essential marketing skills and consumer behaviour. This undergraduate degree is ideal if you are seeking to develop a robust understanding of business operations and marketing communications, preparing you to address complex challenges and innovate within the global marketplace. You will gain CMI accreditation, enhancing your professional readiness from the outset.
This comprehensive programme is studied full-time on campus over five years, including a dedicated foundation year and an optional industry placement year. Your learning journey will involve modules such as Data Analysis, Tools and Application, Integrated Marketing Communications, and Sustainable Strategic Management. You will engage with live briefs and practical projects, applying your knowledge in real-world scenarios. You will graduate with the analytical acumen and strategic marketing expertise to pursue diverse career paths in management, marketing, and business development, ready to make a significant impact.