The BSc (Hons) Food Marketing and Entrepreneurship at University College Cork offers a unique blend of business acumen and scientific understanding, preparing you for a dynamic career within the food industry. This undergraduate degree is ideal if you are passionate about food and aspire to innovate and lead within this vital sector. You will explore diverse subjects including Food Business, Marketing, Food Policy, Management, Economics, Microbiology, and Nutrition, gaining a comprehensive foundation. This programme is designed for ambitious students eager to bridge the gap between scientific advancements and market opportunities, fostering skills essential for success in a fast-paced global market.
Studied full-time on campus over four years, your learning experience will be hands-on, integrating theoretical knowledge with practical application. You will engage with modules covering financial accounting, digital food marketing, consumer behaviour, and global food supply chains, alongside food science and microbiology. A distinctive feature is the opportunity for a 10-credit work placement in Year 3, offering invaluable industry experience, or the chance to undertake a research project. You will graduate with a strong portfolio of skills in strategic decision-making, innovation, and market analysis, positioning you for diverse roles in brand management, product development, or even to launch your own food enterprise.