The BSc (Hons) Global Business Management (Marketing) from the University of Northumbria Newcastle equips you to navigate the complexities of modern marketing within a global business context. This degree is ideal for those seeking to understand and apply contemporary marketing strategies, including digital business models, market research, and international management frameworks. You will explore how businesses develop and implement effective marketing campaigns, gaining critical insights into consumer behaviour and competitive analysis, preparing you for impactful roles in a dynamic commercial landscape.
This full-time, on-campus Top Up Degree is studied over one year, offering a focused and intensive learning experience. You will engage with practical applications through case studies and strategic planning exercises, developing essential skills in communications and content marketing. The curriculum emphasizes research and analysis, allowing you to apply academic knowledge to real-world business challenges. Upon graduation, you will be well-prepared for diverse career paths in marketing management, brand strategy, and digital marketing, armed with the practical and theoretical expertise valued by employers worldwide.