The BSc (Hons) Global Business Management (Marketing) (Top-Up) at QA Northumbria University is engineered for ambitious individuals seeking to elevate their business acumen and specialise in the dynamic field of marketing. This programme addresses the critical need for strategic marketing professionals who can navigate complex international markets and leverage digital tools for business growth. You will delve into core business principles while focusing on contemporary marketing strategies, quantitative data analysis using SPSS, and the creation of impactful marketing plans. This top-up degree is ideal for those with existing business qualifications looking to gain an honours degree and enhance their career prospects in marketing management.
This full-time, on-campus programme is delivered over two years, providing an intensive and immersive learning experience. You will engage with modules such as Academic Skills and Employability, Strategic Frameworks and Cultural Contexts in International Management, and Digital Business Models, Marketing and Operations. A key feature of the course is the Undergraduate Consultancy Project, where you will work in a small team on a real-world business problem for an external organisation, developing practical consultancy and project management skills. You will graduate with a comprehensive understanding of global business and marketing, prepared for roles such as Marketing Manager, Business Development Manager, or E-Commerce Manager.