The BSc (Hons) in Marketing at the University of Roehampton London is designed for ambitious individuals eager to navigate and shape the dynamic world of modern marketing. You will explore how to leverage marketing strategies to meet the evolving demands of the digital economy and the fast-paced expectations of social media audiences, while critically considering the ethical and sustainability implications of campaign development. This undergraduate degree provides a strong foundation in core marketing communications, equipping you with the analytical skills to foster competitive advantage and build compelling brand identities.
You will study this programme full-time on campus over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Your learning journey will encompass modules in business data analysis, consumer behaviour, digital marketing, and strategic communication, alongside essential zero-credit Business Readiness modules designed to enhance your employability. In your final year, you will have the opportunity to undertake a significant dissertation, allowing you to delve deeply into a chosen area of marketing. You will graduate with the commercial acumen and practical experience needed for successful careers in sales, advertising, public relations, and broader marketing roles.