The BSc (Hons) in Marketing with Foundation Year at the University of Roehampton London equips you with the essential skills to navigate and excel in the dynamic world of marketing. This undergraduate degree is designed for aspiring professionals who are keen to understand consumer behaviour, digital marketing strategies, and the principles of branding. You will explore how to craft effective marketing campaigns that respond to the evolving digital economy and societal expectations, while also considering crucial ethical and sustainability issues. This programme provides a robust academic foundation for a career in this vital business discipline.
You will study this course full-time on campus over four years, including a preparatory foundation year. The curriculum integrates core marketing principles with practical application, covering areas such as business data analysis, digital marketing, and strategic communication. Throughout your studies, you will engage with real-world briefs and develop essential business readiness skills. Upon graduation, you will be well-prepared for a variety of marketing roles, including digital marketing, brand management, and public relations, with the confidence to contribute to diverse organisations.