The BSc (Hons) Marketing and Data Analytics at the University of East Anglia is designed for ambitious students eager to master the intersection of strategic marketing and quantitative analysis. In today's business environment, understanding and leveraging data is crucial for effective marketing campaigns and informed decision-making. This programme equips you with the essential skills to navigate complex datasets, uncover consumer insights, and develop data-driven marketing strategies. You will explore core principles of marketing alongside the quantitative methods and digital business environments that underpin modern commercial success.
You will study this undergraduate degree full-time on campus over three years, with a common first year across Norwich Business School degrees to provide a broad business foundation before you specialise. Your learning will involve compulsory modules in areas like quantitative methods, information and data management, marketing communications, and business analytics, complemented by a range of optional subjects. In your final year, you will undertake a major marketing and analytics project, applying your research and analytical skills to real-world challenges. You will graduate with a robust skill set, prepared for diverse career paths in marketing, data analysis, market research, and strategic management.