As businesses increasingly rely on data to understand consumer behaviour and market dynamics, the BSc (Hons) Marketing and Data Analytics with a Year Abroad from the University of East Anglia equips you to thrive at the intersection of these critical fields. You will gain a comprehensive understanding of modern marketing principles, from digital strategies to customer engagement, while developing the analytical prowess to interpret complex datasets. This programme is ideal for students eager to leverage quantitative methods and information systems to drive impactful marketing decisions in a data-rich environment.
This full-time, four-year undergraduate degree, studied on campus, offers a dynamic learning experience. You will explore core concepts in marketing communications and digital marketing, alongside essential modules in information and data management. Your third year provides an invaluable opportunity to broaden your perspective through study abroad at one of our partner institutions. In your final year, you will undertake a major marketing and analytics project and choose from a range of optional modules, preparing you for roles in market research, digital strategy, brand management, and data analysis.