The BSc (Hons) Marketing and Data Analytics with a Year in Industry at the University of East Anglia is designed for ambitious students eager to bridge the gap between strategic marketing and powerful data insights. In today's business environment, understanding customer behaviour and market trends through quantitative analysis is paramount for success. This undergraduate programme equips you with essential skills in both marketing communications and data management, preparing you for a dynamic career. You will explore core principles of marketing alongside the foundational concepts of information and data management, ensuring you can leverage data to drive effective business decisions.
This full-time, on-campus degree is studied over four years, including a valuable year in industry where you will gain practical experience and apply your learning in a professional setting. Your day-to-day studies will involve engaging with modules covering topics such as quantitative methods, digital marketing, and business analytics. You will develop your ability to analyse complex datasets and present findings through a final year project or dissertation. Upon graduation, you will be well-prepared for a variety of roles in market research, digital marketing, brand management, and business intelligence, equipped with sought-after analytical and strategic marketing skills.