The BSc (Hons) Marketing and Management with International Year One at INTO Newcastle University is your gateway to understanding the dynamic interplay between business strategy and consumer behaviour. This programme is ideal for aspiring leaders who wish to develop a strong foundation in core business principles while gaining specialised knowledge in marketing. You will explore key concepts in marketing, management, economics, and quantitative methods, preparing you to address complex challenges within the global commerce landscape. This qualification is designed to equip you with the essential skills for a successful career in business and marketing.
You will study this full-time, on-campus programme over three years, beginning with an integrated international foundation year. This initial year is structured to enhance your English language proficiency within the context of marketing and management, ensuring you are fully prepared for direct entry into Year 2 of your degree. Throughout your studies, you will engage with real-world business projects and gain practical experience. Upon graduation, you will be well-prepared for diverse career paths, potentially pursuing roles accredited by professional bodies like the Chartered Institute of Marketing (CIM).