The BSc (Hons) Marketing and Social Media with Foundation Year at the University of West London is your gateway to mastering the dynamic landscape of modern marketing and digital communication. You will explore the core principles of marketing, from understanding consumer behaviour and market data analysis to developing sophisticated digital and social media marketing strategies. This undergraduate degree is ideal if you are keen to build a strong foundation in business record-keeping, ICT, and personalized learning skills before progressing to advanced marketing concepts. You will gain the essential knowledge to effectively manage brands, plan campaigns, and leverage online platforms for business success.
This full-time, on-campus degree, studied over four years, begins with a foundational year to equip you with vital study skills and an introduction to key business concepts. You will then progress through Levels 4, 5, and 6, engaging with modules such as principles of marketing, web design and development, social media and analytics, marketing planning, and consumer behaviour. The curriculum emphasizes practical application, including campaign research methods and CRM. You will graduate with a comprehensive understanding of marketing research, global marketing, and digital strategy, prepared for diverse career paths in marketing and social media roles.