The BSc (Hons) Marketing with Advertising and Digital Communications at London South Bank University is your pathway to mastering the dynamic world of modern marketing. In today's rapidly evolving marketplace, understanding consumer behaviour, digital strategy, and effective communication is crucial for business success. This undergraduate degree is designed for aspiring marketers who want to develop a deep understanding of both traditional and digital communication channels, preparing you to navigate and lead in a data-driven, interconnected environment. You will explore core marketing principles alongside specialist areas like media relations and campaign strategy.
This full-time, on-campus degree is studied over three years, with an optional, supported industry placement year offered between your second and final years to significantly boost your professional experience. You will engage with practical skills through modules covering areas such as integrated contemporary communications, creative advertising, and digital strategy. Your learning will culminate in an applied project, allowing you to synthesize your knowledge and demonstrate your capabilities. You will graduate with a comprehensive skill set, ready to pursue diverse career opportunities in marketing, advertising, and digital communications roles.