The BSc (Hons) Psychology and Marketing degree at Heriot-Watt University UK offers a unique interdisciplinary approach, blending the scientific study of human behaviour with the strategic principles of market engagement. This undergraduate programme is ideal for you if you are fascinated by why people make the choices they do, and how businesses can effectively connect with their audiences. You will explore core areas of psychology, including social and cognitive psychology, alongside foundational marketing concepts, preparing you for a dynamic career where understanding both the individual and the market is crucial. This degree provides a robust academic grounding in both disciplines.
You will study this degree full-time on campus over four years, engaging with a curriculum that progresses from introductory marketing and psychology in Year 1 to advanced topics and research methods in later years. The syllabus includes mandatory courses in areas such as Research Methods and Analysis, Consumer Behaviour, and Cognitive Psychology, alongside optional modules allowing you to specialise in fields like Responsible Marketing or Digital Marketing. In your final year, you will undertake a significant Research Project, applying your analytical skills to a chosen area. You will graduate with a comprehensive understanding of psychological principles and marketing strategies, equipped for diverse career paths in market research, advertising, brand management, or further psychological study.