The BSc in Business Management with Marketing (double degree with University of Buckingham, UK) at IBS International Business School Budapest is engineered for ambitious individuals eager to master the dynamic interplay between strategic business operations and impactful marketing. You will explore the core principles of sustainable business, economics, and law, alongside developing essential skills in accounting, finance, and human resource management. This undergraduate programme is ideal for students who seek a comprehensive understanding of how organisations function and thrive, preparing you to address complex business challenges with confidence and insight.
You will study this programme on campus full-time over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Your learning journey will encompass modules in areas such as AI in business, project management, and entrepreneurship, with opportunities to specialise in fields like Marketing or AI and Data Analytics through elective choices. You will develop critical research and consultancy skills, culminating in a final year challenge or dissertation. Upon graduation, you will be well-prepared for diverse career paths in marketing, management, and international business, equipped with a dual degree from two respected institutions.