Embark on a transformative academic journey with the BSc International Business and Management with a Modern Language at the University of Reading. This undergraduate degree is meticulously crafted for ambitious students eager to navigate the complexities of the global marketplace while mastering a new language. You will gain a comprehensive understanding of international business principles, including firms in the global economy, international corporate strategy, and cross-cultural marketing, alongside developing essential skills in data analytics and organisational behaviour. This program is ideal if you seek to build a dynamic career that bridges cultural divides and drives international commerce.
This full-time, three-year on-campus program immerses you in a rich learning environment, combining lectures, seminars, and practical workshops. You will explore core business disciplines and delve into the nuances of your chosen language and culture through dedicated modules each year. Distinctive opportunities include a second-year project focused on social responsibility in action, often within a language-rich environment, and the option for a third-year placement or study abroad. You will graduate with a robust skillset in international business management, enhanced by your linguistic proficiency, preparing you for diverse roles in multinational corporations, international trade, and global consulting.