The BSc International Business and Management with Placement Year at the University of Reading is your gateway to understanding and shaping the global marketplace. In an era defined by interconnected economies and diverse consumer bases, this undergraduate degree equips you with essential skills in strategic management, cross-cultural communication, and international marketing. You will explore core business principles, from organisational behaviour and accounting for managers to data analytics, preparing you to address complex challenges within multinational corporations and emerging markets. This programme is ideal for ambitious students eager to build a foundation for a successful international career.
You will study this full-time, four-year degree on campus, immersing yourself in a dynamic learning environment. The curriculum is structured to build your expertise progressively, incorporating compulsory modules like Management Debates and Business Strategy, alongside a wide array of optional subjects in your final year, allowing you to specialise in areas such as International Human Resource Management or Digital Marketing. A key feature is your integrated placement year, offering invaluable real-world experience and professional networking opportunities. You will graduate with a comprehensive understanding of global business and the practical skills to excel in diverse professional roles worldwide.