The BSc Marketing at Aberystwyth University equips you with the strategic understanding and practical skills to navigate the dynamic world of modern marketing. You will explore core principles of marketing and contemporary practice, delving into areas such as consumer behaviour, brand management, and digital marketing communication. This degree is ideal for aspiring marketing professionals who want to understand how businesses connect with their audiences, leverage new technologies, and build lasting customer relationships in an increasingly competitive global marketplace.
This full-time, three-year undergraduate degree is studied on campus, offering a structured learning experience. You will engage with key subjects including data analytics, marketing management, and global marketing, with a strong emphasis on contemporary practice. A distinctive feature is the opportunity to study towards professional Chartered Institute of Marketing (CIM) qualifications while you earn your degree, or gain exemptions for future study. You will graduate with a comprehensive understanding of marketing strategy and digital marketing, prepared for diverse roles in marketing agencies, corporations, and entrepreneurial ventures.