Embark on your journey with the BSc Marketing and Management at the University of Exeter, a comprehensive undergraduate degree designed for aspiring professionals ready to shape modern business strategy. This programme delves into the core principles of marketing, exploring consumer behaviour, market dynamics, and the societal impact of marketing practices, while also building a robust foundation in management essentials like organisational behaviour and strategic planning. You will gain a critical understanding of how effective marketing and sound management drive organisational success, preparing you for a dynamic career in a field that constantly evolves with new technologies and consumer trends.
You will study this degree full-time on campus over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Your learning will encompass modules in areas such as strategic digital marketing, brand management, and consumer and market analysis, complemented by optional courses to tailor your expertise. The syllabus includes opportunities for a placement year in industry or study abroad, enriching your experience and broadening your professional network. Upon graduation, you will be equipped with the analytical, strategic, and leadership skills essential for diverse roles in marketing, brand management, and general management across various sectors.