The BSc Marketing and Management with Industrial Experience at the University of Exeter is designed for aspiring professionals ready to shape brand strategies and lead business operations in a dynamic global marketplace. This undergraduate degree equips you with a comprehensive understanding of consumer behaviour, market analysis, and strategic management principles. You will explore core concepts in marketing, economics, and organisational behaviour, developing the analytical and creative skills essential for success in today's competitive business environment. This programme is ideal for students seeking a robust academic foundation combined with practical industry insights.
You will study this degree full-time on campus over four years, including an invaluable industrial placement year. The curriculum progresses from foundational modules in your first year, covering topics like Fundamentals of Marketing and Discovering Management, through to advanced subjects such as Strategic Digital Marketing Practice and Marketing Management and Strategy in your final year. Throughout your studies, you will engage with real-world case studies and develop practical skills in consumer and market analysis. Upon graduation, you will be prepared for diverse career paths in marketing, brand management, and general management roles.