The BSc Marketing and Management with Year Abroad at the University of Exeter is designed for ambitious students eager to understand and shape modern business strategy. You will explore the dynamic interplay between marketing principles and effective management practices, gaining insights into consumer behaviour, market analysis, and organisational leadership. This degree is ideal for those who wish to develop a comprehensive understanding of how businesses operate and compete, equipping you with foundational knowledge in economics, statistics, and marketing fundamentals. Prepare to critically examine marketing's societal impact and its contribution to organisational success.
This full-time, four-year undergraduate programme is studied on campus, offering a structured learning experience that progresses through stages of increasing complexity. You will delve into core areas such as consumer behaviour, branding, and strategic digital marketing, alongside essential management topics. A distinctive feature of this degree is the opportunity to undertake a year abroad, enriching your global perspective and cultural understanding before returning for your final year. You will graduate with a robust skillset, ready for diverse career paths in marketing, management, and international business, with the potential to apply for roles in leading global organisations.