The BSc Marketing with Study Abroad at the University of Bristol is designed for ambitious students eager to shape brands and influence consumer behaviour in the dynamic global marketplace. You will delve into the core principles of marketing, exploring critical areas such as consumption and consumer behaviour, marketing communications, and digital marketing strategies. This programme equips you with the analytical acumen and strategic insight necessary to navigate complex business environments, preparing you for a successful career in marketing and beyond.
Studied full-time on campus over four years, this undergraduate degree offers a unique international perspective through a dedicated year abroad, enriching your understanding of global markets. Your learning journey will involve engaging with academic theory and practical application, including core units like Principles of Marketing and Management Research Methods, alongside opportunities to specialise in areas such as Digital Marketing or Brands and Cultural Strategy. You will graduate with a comprehensive understanding of marketing principles and invaluable international experience, ready for diverse roles in marketing, brand management, or advertising.