The BSc Marketing with Study Abroad in a Modern Language at the University of Bristol is designed for ambitious students eager to understand and shape contemporary consumer engagement and brand strategy. You will explore the dynamic interplay between marketing principles, digital innovation, and global business environments, developing a keen awareness of how effective marketing drives organisational success. This undergraduate degree provides a robust foundation in core marketing concepts, complemented by essential management and business knowledge, preparing you for a multifaceted career in a field that is constantly evolving.
This full-time, four-year undergraduate programme is delivered on campus, offering a comprehensive learning experience. You will delve into subjects like Principles of Marketing, Consumption and Consumer Behaviour, and Digital Marketing, alongside a chosen modern language. A distinctive feature of this course is your third year, which you will spend studying marketing abroad at a partner institution, immersing yourself in a new culture and language. You will graduate with a deep understanding of marketing strategy, enhanced language proficiency, and the practical skills needed for roles in international marketing, brand management, and digital communications.