The BSc Sport & Event Management at the University of Europe for Applied Sciences is your gateway to orchestrating impactful sporting competitions and captivating cultural events. In an industry driven by passion and significant economic influence, you will develop the strategic acumen and practical skills to manage everything from professional sports leagues to major music festivals. This undergraduate degree is designed for ambitious individuals eager to blend business administration, economics, and law with the unique demands of the sport and event sectors. You will gain a comprehensive understanding of market dynamics and operational excellence, preparing you to lead and innovate within this vibrant field.
You will study this full-time, on-campus degree over three years, engaging with core modules in Sport & Event Economics, Management Basics, Marketing, and Digital Transformation. Your learning experience will be enriched through practical application, including an internship and the opportunity to undertake an applied research project. Through electives and potential semesters abroad, you can tailor your studies to your specific interests. You will graduate with the confidence and expertise to pursue diverse career paths, from managing sports organisations and event planning agencies to roles in marketing and public relations within the global sports and events industry.