The Georgian College Business - Marketing (non Co-op) Undergraduate Diploma is designed for aspiring professionals eager to drive organizational success through strategic marketing initiatives. You will learn to identify market opportunities, segment target audiences, and develop impactful strategies and tactics that align with business objectives. This program equips you with a robust business foundation and essential skills in market research, strategic planning, sales, digital marketing, social media engagement, and persuasive communication across various platforms. It's ideal for students passionate about understanding consumer behaviour and translating it into actionable marketing plans.
This full-time, on-campus program is studied over two years, immersing you in a dynamic learning environment. You will gain practical experience through a student-run agency, working on diverse projects and presenting pitches to potential clients. The curriculum emphasizes hands-on application, covering areas like financial accounting principles, organizational behaviour, microcomputer applications, and specialized marketing courses including digital marketing and analytics, and strategic marketing planning. You will graduate prepared for entry-level marketing roles, equipped with the skills to contribute effectively to businesses and non-profit organizations.