The Business - Marketing Undergraduate Diploma at Mohawk College is designed for ambitious individuals eager to shape consumer perceptions and drive commercial success. In today's dynamic marketplace, effective marketing strategies are crucial for business growth, requiring a deep understanding of consumer behaviour, digital channels, and strategic communication. This programme equips you with the foundational knowledge and practical skills to navigate these complexities, preparing you for a rewarding career in marketing and sales. You will explore essential concepts from consumer behaviour to digital marketing, building a robust understanding of the field.
This full-time, on-campus programme is delivered over two years, immersing you in a curriculum that balances theoretical learning with hands-on application. You will engage with case analyses, presentations, and practical exercises covering areas like digital marketing, advertising, and sales strategies. Throughout your studies, you will develop critical skills in marketing research, content creation, and customer relationship management. Upon graduation, you will be well-prepared to pursue diverse roles in marketing, advertising, sales, and brand management, equipped with the insights and competencies demanded by industry professionals.