The Business - Marketing Undergraduate Diploma at Humber Polytechnic is designed for aspiring professionals eager to navigate and innovate within the dynamic world of marketing. You will explore foundational business principles alongside specialised marketing strategies, preparing you to identify consumer needs and leverage emerging technologies for compelling promotional campaigns. This programme is ideal for students seeking to develop a strong understanding of marketing research, analytics, and customer relationship management (CRM), equipping you with the essential knowledge to thrive in today's competitive marketplace.
This full-time, on-campus programme is structured across four semesters, offering a comprehensive learning experience. You will engage with core subjects like Marketing Fundamentals, Marketing Research & Analytics, and Digital & Social Media Marketing, alongside practical applications such as Creative Design and Professional Selling. The curriculum emphasizes hands-on learning, culminating in a Field Experience course in Business Marketing, allowing you to apply your skills in a real-world setting. You will graduate with a robust toolkit and the confidence to pursue diverse marketing roles.