The Business - Marketing Undergraduate Diploma at Fanshawe College is designed for aspiring professionals eager to build a strong foundation in the dynamic marketing industry. You will explore core concepts in traditional and digital marketing, market research, advertising, and branding, complemented by essential business skills in accounting and economics. This program equips you with the analytical and strategic thinking necessary to understand consumer behaviour and develop effective marketing campaigns, preparing you for a successful career launch.
This full-time, on-campus diploma is studied over two years, immersing you in a practical learning environment. You will develop skills through courses covering principles of marketing, advertising, sales fundamentals, and advanced Excel for business, alongside essential communication and presentation techniques. The curriculum also includes opportunities to explore Adobe Suite for business and delve into digital marketing strategies. You will graduate with a comprehensive understanding and a portfolio of skills ready for diverse roles in marketing and related business fields.