The Business - Marketing (Co-op) Undergraduate Diploma at Fanshawe College is your pathway to a dynamic career in the marketing industry. You will gain a comprehensive understanding of core marketing principles, including advertising, branding, and market research, alongside essential business functions like accounting and economics. This program is designed for students eager to develop practical skills in customer analysis, segmentation, and integrated marketing communications, preparing you to identify and capitalize on opportunities in diverse business environments. If you are driven to build a successful career in marketing, this co-op program offers the foundational knowledge and practical experience you need.
Studied full-time on campus over 60 weeks, this program integrates theoretical learning with hands-on application. You will engage with mandatory courses covering everything from principles of accounting and business math to digital marketing and strategic marketing plan development. Throughout your studies, you will develop critical presentation and communication skills, and gain hands-on experience with industry-standard software like Adobe Suite. You will graduate with a robust portfolio and the confidence to launch your career in marketing roles, leveraging your co-op experience for immediate impact.