The Mohawk College Undergraduate Diploma in Business Administration - Marketing is designed for aspiring professionals eager to master the dynamic world of marketing and sales. You will explore core principles of marketing, including product, price, promotion, and place, while developing essential skills in digital marketing, content strategy, and consumer behaviour. This program equips you with a comprehensive understanding of integrated marketing communications and sales strategies, preparing you to tackle real-world business challenges. If you are driven to understand customer needs and build successful brands, this diploma offers a robust foundation.
This full-time, on-campus program is studied over three years, blending theoretical knowledge with substantial practical application. You will engage in experiential learning through client projects, role-playing exercises, and software labs, utilizing tools like Adobe Suite and gaining proficiency in marketing metrics and web design. The curriculum emphasizes practical skills such as developing marketing plans, creating integrated communications, and understanding sales and CRM applications. You will graduate with a portfolio of work and the confidence to pursue diverse marketing and sales careers, with opportunities for up to a year of co-op work experience.